A press release is piece of written material that is directed at the media to announce something that has news value. The news value of the content can be anything ranging from a new launch of a product or service to the announcement of an event that is due to take place.
The difference between a press release and any other form of Internet content like a blog or an article is that a press release needs to have news value, without which it is not relevant for the news media and the press people. While this is a practice that has been used by traditional businesses in an offline manner, the use of press release on the Internet has become extremely popular too.
A press release today is no longer a staid old boring document that just details the news that the business wants to communicate. The Internet allows for a press release to be augmented with technologically possible options like sound sharing, anchor texts, videos, images and more.
Some of the aspects that you should remember while writing press release articles for the Internet are:
- Make them search engine optimized. This helps in the news article being picked up by the search engines as well when potential customers search for the relevant keywords online. You can use professional software called word tracker to decide on the keywords that are most apt for your niche. In case you do not have the software or do not want to spend money on buying the same, you could use the free Google keyword generator as well.
- Make sure all the elements of the press release are covered. These elements include the title, the summary, the body copy, the details of your company and the press contact details.
- Choose press release topics judiciously. Just because you are excited about something, so not consider that the information is newsworthy. Try and be objective in your approach and write about the key events in your company. These include events like a new partnership, a new launch, a published report and breakthrough events.
There are various press release sites where you can submit your press release after you have written it. If you are unsure about where and how to submit a press release, you could hire the services of a professional to do so in a manner that will allow for maximum exposure.