Benefits of Social Media Marketing
Build Brand Recognition
With the number of people on social networking sites, this is a great platform that you can use to get immediate and quick brand recognition among a large number of people. To give you an idea of the numbers that we are talking about, Facebook has more than 400 million active users and most of the users lie in the consuming class that is between 18 to 44 years of age.
Great source of feedback
When you use social media marketing you allow users to interact with your brand. It is a great forum for you to get feedback and criticism about your products and services. While it may be argued that negative feedback may cause harm, this is one way in which you can improve your brand based on what the customers are looking for.
Connect with the consumer
A social networking site allows you to connect with the customer on a one-on-one basis. This is one reason why social media marketing is a great way in which you can create a bind with your customer ensuring that he will come back to you for more.
Increases link popularity
A presence on social networking sites also allows you to gain link popularity. This is possible because people who find the information interesting link back to your site and such inbound links increase the link popularity of your site.
Helps in finding partners
As you become active on social networking sites, you will also realize that finding partners is also an aspect of such platforms. So not only do you find customers but partners, suppliers and other experts in the niche that you are interested in.
Customers are inclined to check the Internet for any information that they need today. And this applies to all kinds of products and services. If your company and brand are on the Internet, chances are that you will be among the top brands that potential customers will evaluate before they make their decision. In addition to that if you include ecommerce on your site you can benefit from the increasing number of people who are beginning t. buy on the Internet.
For those who have had a good first impression, getting back to your website for repeat purchase is something that comes easy. With increase in traffic and unavailability of disposable time, almost everyone prefers to make a purchase at home. There is no doubt about the fact that the first experience that the customer has had with the online experience and your product or service will matter. But if the moment of truth has been good, there is no reason why you should not see a higher level of repeat customers, thereby reducing your overall marketing efforts and costs.
Every company and brand that is worth anything is present on the Internet. Even when a customer hears of a new brand from someone or sees it on the television, potential customers look towards the Internet for more information about the same. If you have an online presence you can provide relevant and accurate information about your brand, creating the desired image. On the other hand, absence of an online presence can leave the customer wondering whether your brand is reliable and trustworthy.
Once you are on the Internet your business is not limited to the local area that you service. The playing field increases! The whole world has access to the information that you leave there. In fact, today it is far easier to take your brand to other countries and make it a global brand than it has ever been. With an online presence and an export license if you are marketing products, you can ensure that you expand your potential market to include the rest of the world as well.
If you have had dreams of taking your local business to other parts of the country and have been wondering how you can market in multiple locations simultaneously, online branding helps you answer that question. No longer do you have to make personal trips to locations to discuss deals and finalize them. All that you need to do is to be present online and you shall have clients and customers flocking to you on their own.
With a larger market, increased revenues, relatively lower costs for online advertising, repeat customers and better image, your business can grow faster than you had ever imagined.